Anyone who considers electric socks extreme is someone who has never really needed them …

Winter is not something to survive. It is not time to read a book or catch up on Breaking Bad. Okay, maybe a Breaking Bad marathon is not out of the question. In fact, it might be the perfect end to a day of pulling fish out of a hole in the ice with a St.Croix® ice rod. Legend Gold, Legend Silver, Avid Ice or the brand new Mojo Ice, no one puts more rod technology on hard water. Period …



Park Falls, WI (August 8, 2016) – St. Croix has been bringing the Mojo for over a decade. It started with the wildly successful introduction of Mojo Bass. The mojo spread to Muskies; next catfish caught the mojo and now, for Ice fishing 2016-17, the mojo pandemic is spreading north across the Ice Belt.

Mojo anglers are a special breed. They quickly recognize technology and performance, appreciate fine craftsmanship and componentry, and demand it all at a reasonable price. Mojo ICE, like all of the Mojo series’, meet and exceed these expectations.

At first glance, the uniqueness of Mojo ICE is evident in its specialized reel-seat and handle section. St. Croix rod crafter, Jason Brunner, elaborates. “I’ll be honest; the split-grip cork/EVA handle is pretty cool looking. But there’s much more to it than that.

“The Mojo ICE split-grip handle offers a couple of significant advantages: The reduced mass makes the overall rod weight lighter. The split-grip also provides direct hand contact with the blank, significantly increasing sensitivity, especially for those who use the popular pistol-grip hold. Your hand makes actual contact with the blank.” To this, Brunner notes that the “contoured and sexy” split-grip configuration is exceptionally comfortable in your hand.

Mojo ICE’s twist-grip locking mechanism allows the angler to get an exceptionally tight “positive” lock- down on the reel foot. Likewise, the reel stays clenched tightly and will not work its way loose as often happens with more conventional grips.

Handcrafting, technology and performance don’t end at the handle, either. All Mojo ICE models feature precision-tapered solid carbon blanks, boasting equal amounts of strength and sensitivity. The best-of-class blanks are fashioned through a fusion of St. Croix’s proprietary design software and classic American handcrafting. 

Mojo ICE guides are a story onto themselves. Freeze-up is a common struggle with rank-and-file ice fishing guides. Not Mojo ICE. These focused ice fishing tools are decked with stainless-steel guides to minimize freezing…and angler frustration.   

The Mojo ICE family is both broad and diverse, to include 10 models – spinning and casting – built for the unique properties necessary for targeting panfish, trout, walleyes and northern pike. St. Croix has truly covered the gamut of species and techniques with Mojo ICE.  

Are you bringing the mojo this winter? St. Croix definitely is…

St. Croix Ice Rod Assortment.

St. Croix Ice Rod Assortment.


  • Precision-taper solid carbon blank.
  • Premium split-grip cork/EVA handle.
  • Custom reel seat ideal for all techniques.
  • Lightweight, stainless-steel guides.
  • Handcrafted in North America.


These rods are designed specifically for jigging spoons, ice jigs, jigging Rapalas and other popular walleye jigs. Made with precision-taper solid carbon blanks and super-sensitive carbon handles, the Avid Ice Jigging rods deliver absolute control and sensitivity. They’re made in the USA with foreign and domestic materials – and feature Kigan stripper guides and lightweight, low-profile running guides.


Avid Glass Ice rods are designed for panfish and feature Xtreme-Flex solid fiberglass blanks with high-vis, flexible tips and super-sensitive carbon handles to detect the most subtle takes. They’re also made in the USA with foreign and domestic materials – and feature Kigan stripper guides and lightweight, low-profile running guides.


Drill A Hole In Seasonal Stress Disorder

Glassy-eyed. Pale complexion. Mumbling incoherently. These are the signs of a long winter. Might as well be fishing. Especially if it means handling St. Croix’s Legend® Gold and Silver ice rods – the beneficiary of the patented, built-in strike indicator system developed by Greg “The Prowler” Wilczynski. A medalist in world ice fishing competitions, Greg spent years refining this invention. The result is a super-finesse coil spring that’s much more sensitive than any other type of indicator helping anglers see even the most subtle bump or strike well before it can be felt.

Contact Us for current inventory and ordering details.

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