Reaction Innovations

Reaction Innovations

As there are so many manufacturers both large and small independents, no one store can stock all of a company’s line-up.

With that being said, we have the broadest selection of lures in the region and take pride in keeping up to date with the newest and most innovative that the industry has to offer.

Whether your looking for that hard to find colour or size for fresh, and or saltwater, please contact us here for current inventory and or ordering details.

See here for Reaction Innovations complete product line-up and the contact us for ordering details.


Reaction Innovations is the leader in developing unique baits designed to catch more and bigger fish. From the Sweet Beaver™ to the Dominator™, Ball Breaker™ to the Trixie Shark™, we offer a full line of soft plastics that cannot be equaled!