As there are so many manufacturers both large and small independents, no one store can stock all of a company’s line-up.

With that being said, we have the broadest selection of lures in the region and take pride in keeping up to date with the newest and most innovative that the industry has to offer.

Whether your looking for that hard to find colour or size for fresh, and or saltwater, please contact us here for current inventory and or ordering details.

See here for Williams Lures’ complete product line-up and then contact us for ordering details.

Williams Lures Assortment A

Williams Lures Assortment.

About Williams Lures:

The first Williams Wabler was stamped in Buffalo NY sometime around 1914, full production began in 1920. Canadian production began in 1923 in Fort Erie Ontario . Until 1978 production of the Wabler took place on both sides of the Canada USA border. As of 1978 all production was transferred to the Canadian plant. A Canadian favourite with a world wide reputation.

There are 3 constants to Williams Lures:

1) Williams lures have always been finished in genuine silver and or 24 carat gold, nothing matches the visibility and reflective qualities.

2) The Williams brand has always been produced in North America by anglers for anglers.

3) They have consistently produced for anglers for 100 years.Williams range of; series, sizes, styles, colors and weights offer anglers a proven selection for a wide range of species which are applicable to a variety of presentations and conditions!

George Breckenridge, as did many Canadians of his era, emigrated from Saltcoats, Scotland in 1905 at the age of 4. His family settled in the eastern townships of southern Quebec. George spent his childhood fishing the local lakes and rivers and building a reputation as a great lacrosse player, his favorite pastime other than fishing.

Following a brief period in Manitoba, George returned to the townships as a teen and embarked upon his career as an entrepreneur. Owner of the St-Francis golf and tennis club, he was also recognized as a champion breeder of silver fox. Later he founded a sports and apparel business under the brand name Seal-Dri, which also supplied outerwear to the then fledgling Atomic Energy Canada.

George will be best remembered for having founded Brecks in 1947 with his wife Maude, marketing flies and manufacturing lures in their home. Brecks, which bears his name, has been offering Canadian fishermen the finest proven brands for over 65 years.

In 1964, George’s son David Breckenridge took over the daily responsibilities and became principal shareholder. David expanded the facilities twice. Brecks now operates from a state of the art 22,000 sq. ft. facility and a 12,000 sq. ft. off site facility for its’ plating of Williams and Mooselook lures. David instigated the acquisition of two of the oldest brands of North American lures into the Brecks fold, Williams lures dating to 1916 and Mooselook dating to 1938. David passed away suddenly in 2012. His father founded the company, David built the company into a leading brand in the Canadian and international markets.

Sharon Gautrey, David’s spouse has been involved in the company for 30 years managing the day to day operations as comptroller. Sharon assumed the responsibilities of president in October 2012 upon David’s sudden passing. Brecks continues to be proactive and to expand under her leadership, with 2 recent acquisitions of the Savant lure company in 2013 and the Lake Clear Wabler in 2014. Building upon Brecks market share both domestically and on the international markets.

Related Products
Anglers Choice Sniper Shad Swimbait
E.G.B. Fishing Lures - The Original Swiss Lure
Lyman Lures
Megabass Hazedong Shad Swimbait
X Zone Pro Series Lures 3" Ned Zone
Jackall Rhythm Wave Swimbait
The Jackall Yammy Fish.
Gary Yamamoto Custom Baits 4” Zako Swimbait

Bam Baits

Z-Man QuadZilla Collapsible Four-Arm Spinnerbait
Westin Danny The Duck Duckling
LIVETARGET BaitBall Spinner Rig
It's Durable PVC and stitched Heavy Duty Velcro construction protects you from
Snap On Boat Salmon Spoon and Plug Lure Storage Bag Pouch A B
LIVETARGET Hollow Body Popper Frog
Lunkerhunt Dragonfly Finesse Topwater Lure
Duo Realis Vibration Lipless Crankbait Image
Lunkerhunt Prop Turtle
Fuji EZ Keeper & Lindy Hook-A-Loop Hook Keeper Addition.
Walleye Crawler Worm Harness
Ever Green Lures Logo

Lunkerhunt Fetch

Yo-Zuri 3DB Series Knuckle Bait
Megabass Candian Edition Top Secret
Jackall Rerange Lure Assortment.
Jackall Kaera Weedless Frog

Acme Hyper-Glide

Acme Little Cleo Assortment.

Acme Little Cleo

Slipin Style Snag Free Tube Insert Weight AA
Rapala RipStop

Rapala RipStop

The Z-Man Jack Hammer.

Z-Man Jack Hammer

Megabass Dark Sleeper Swimbait
LunkerHunt Prop Series.
JIGAJO.png
Panfish Micro Tubes and Grubs
Weedless Topwater Frogs
Duo Realis images
Nories Fishing Logo
SV Concept by Daiwa Neko Fat Logo
Savage Gear 3D Line Thru Pike A
Duo Realis Cambio Spin Assortment.
Arbogast Lures Logo A
Lunkerhunt Link - Topwater Surface Bait
Gary Yamamoto Senko or Yamasenko
Cotton Cordell Lures
Cotton Cordell Ripplin' Red Fin
Storm Spinbait Arashi Lure B
Ecogear Fishing Lures Logo
Jackall Pompadour
Wacky Rigging Tool
Hook Bonnets

Hook Bonnets

Megabass Funky Flipper B
Trapper Tckle Trapper Hook Assortment

Trapper Tackle

westin-fishing-logo
Jackall Binksy Image
Normark Rapala Slab Rap Logo
Duo Realis - 2017 Great Lakes Colours
Lick Em Lures Sledgetails
2017 Megabass Vision Oneten - Northern Secret
VISION ONETEN - SB OB SHAD
guru-tackle-blk-logo

Guru Tackle

Innovative Safety Tools logo
Custom Poured Gamakatsu Jig Heads Ball Bullet Tear Drop Mushroom Tube Darter Chicklet BB
Assorted Custom Jig Head Selection AA
stringease-tackle-logo

Stringease Tackle

mepps-fishing-logo

Mepps Lures

Savage Gear 3D Suicide Duck B
Jackall Lures Gavacho Frog A
Savage Gear 3D Goby Tube A
Lip Locked baits Logo AA
X Zone Slammer Craw
Z Man the Science of Fishing
Matzuo America Logo

Matzuo America

Target Baits Logo best-deal-fishing-banner-partner
HLS-Custom-Steelhead-Pink-Worm-Assortment-and-Worm-Threader
Moonshine Salmon Glow Spoon Assortment

Moonshine Lures

Salmon-Glow-Spoon-Assortment

Glow Spoons

Worden's Logo

Worden's Lures

Lee Sisson Lures Logo
Sebile Vibrato Assortment AA
Bomber Lures Logo

Bomber Lures

venom-lures-logo

Venom Lures

williams-logo

Williams Lures

Normark Logo

Normark

Scum Frog Logo
Northland Tackle Logo
Salmo Fishing Lures Salmo-Website-Logo
sebile-logo

Sebile® Lures

Gary Yamamoto Fishing
Delfin Lures

Delfin Lures

Frabill Fishing Gear
MIzmo Bait Company Logo
Mister Twister logo

Mister Twister

Freedom Tackle Corp Logo
Gambler Lures Logo

Gambler Lures

Mooselook Lures

Heddon Lures Logo

Heddon Lures

Rage Fish Attractants Liquid Mahem Logo
Lunker City Logo

Lunker City

Bang Fish Attractant Fish Scent
Trigger X Logo

Trigger X

Blue Fox Logo

Blue Fox

Falcon Lures Logo

Falcon Lures

Buckeye Lures Logo

Buckeye Lures

Mega Strike Fish Attractant Logo B
River 2 Sea logo

River 2 Sea

Yakima Bait Logo
Set The Hook Logo

Set The Hook

Rebel Lures Logo

Rebel Lures

Power Team Lures Logo
Anglers Choice Logo

Angler's Choice

ABT Lure Company
Luhr Jensen Logo
Silver Buddy Lures Logo
Fish Sticks Lure Enhancer Fish Attractants
Acme Tackle Company Logo
Reaction Innovations
Yum Fishing Logo

Yum

Custom-Feathered-Treble-Hooks-
Spro Lures Logo
Yo Zuri Logo
Savage Gear Logo

Savage Gear

Len Thompson Logo

Len Thompson

Outlaw Bait Company
Lucky Craft Lures Logo
Thundermist Lure Company
Jackall Lure Company Logo

Jackall Lures

Live Target Lures
Lucky Bug Lures
Smart Fish Logo

Set The Hook

Vok Fishing Logo

Vok Fishing

Ultra Tungsten Logo

Ultra Tungsten

Phenix Tournament Tackle
P line fishing Logo
CL-Fishin123transparent1

CL Fishing Lures

Rapala Fishing Logo
Megabass Lures Logo
Johnson Fishing Logo Image
Storm Fishing Products

Storm Lures

Lucky Strike Landing Nets

Lucky Strike

RIO Powerflex Wire Bite
Tyger Leader Bite Proof Tippet
Knot 2 Kinky
Berkley Fishing Logo
X Zone Lure Company Logo
Strike King Sunglasses
20 20 tippet threader tight line enterprises
DrJuiceWordLogoGlow-1
Richard Wheatley Fly Box Atlantic Salmon Flies
Services
Used But Not Abused Page Image
Clearance Page Image
Warranty Button
Online Sales Button
Weekly Guest Presenter Button
HLS-TFC-Gift-Cards
HLS Custom UV Beads and HLS Bead Pegs AA
streamrunner3
Float Centerpin Reel Bearings B Resized
A GLX Centerpin Rod - Strip & Rebuild Cork Handle with a Custom Reel Seat and Hook Keeper.
Custom IMX ST1562 cw Jungle Cock Inlays Resized for Web
Sage One Custom 7136B-6 Custom Float Rod Build with Red Zeppelin with Butt Wrap to match
Custom HLS Acrylic Reel Seat Butt Cap and Islander Handle Conversion Replacement A
Vintage Spinning Reels Resized for Web
Custom-Rod-Building
Cane Bamboo Rod Prior to Refinish AA
Lip-Locked-Baits-Soft-Plastic-Assortment
Simms Custom Breathable Wader options
2017 Simms Vibram Boot Fit Kit
Custom Sage One - 7116B-4 - Baitcast with a twist Resized
Baitcast professional over-run A
Swim Tank
Wedding Boutonniere Bombanieri - Resized
Custom-Feathered-Treble-Hooks-
Line-Spooling-Machine
HLS and TFC T Shirts A
Custom HLS Float Reel Rosewood Handles Slainless Palming Ring Red Front Resized for Web
Spey-Head-Loaner-Program-Airflo
Fly Line Welding Repair Machine Sage 6010 Fly Reel AAA
mudhole-logo

We are the leading provider of Fly Fishing Lessons, Corporate Team Building, and Guiding on the Upper Grand River, the Upper Credit River, and the Conestogo River.

No Guelph, Fergus, Kitchener or Cambridge Fishing Tackle Retailer will boast as complete and diverse a store inventory, including a vast selection of Centerpin / Float Fishing Reels, Rods, Clothing and Accessories.

Order a HLS or TFC Gift Card – We will put one in the mail for FREE!

Fly Shop Flyshop Flyfish Grand River Fly fish Grand River Guide Grand River Lesson Grand River Fergus Ontario Canada