VMC Peche

VMC Peche is a French hook manufacturer and world leader with 100 years experience in hook making.

Today, VMC hooks are distributed in over 70 countries to anglers and the world’s most popular fishing lure brands.

VMC PECHE:

• belongs to the Rapala VMC Group of companies (Helsinki Stock Exchange);
• Rapala VMC is a leading fishing tackle company and the global market leader in fishing lures, treble hooks and fishing related knives and tools;
• is a subsidiary of the bicentennial family holding company Viellard Migeon & Cie, founded in 1796 in East France;
• is global market leader in treble hook production and sales;
• arms the world’s most popular fishing lure brands with VMC treble hooks;
• exports 70% of its total production to 97 countries worldwide;
• boasts a catalogue of over 10 000 references;
• has a daily production capacity of 4 million fish hooks;
• uses world-exclusive automatic machines, designed and built in-house;
• has forged its reputation on innovative and high-quality products;
• is certified as a “Living Heritage Company” under the French Government’s prestigious EPV-Enterprise de Patrimoine Vivant label.