Maui Jim Lanyards

Now the fastest growing premium polarized sunglass maker in the world, Maui Jim got its start in 1980 as a small company selling sunglasses on the beach in Lahaina, Hawaii. Seeing a need in the market for technology that could combat intense glare and harmful UV while bringing the brilliant colors of the island to life, our fledgling company engineered the revolutionaryPolarizedPlus^® lens. Incorporated into seven new sunglass styles, our Classic Collection was introduced. And with that, we have steadily built a cult following.

Over the years, Maui Jim has continued to offer our fans high-performance design developments. In 2004, PolarizedPlus^®2 technology revolutionized the sunglass market – patented, color-enhancing treatments in the form of rare earth elements were added to our lenses to really pop the colors your eye takes in.

Cablz & Maui Jim Laniards / Eyewear Retainers.

In 2006, our new 24,000 sq ft state-of-the-art direct surfacing lab was built to ensure precision prescription optics. A year later, we introduced MauiReaders®. MauiPassport^TM  followed in 2008, offering prescription wearers wide views and outstanding acuity. That same year, our newMauiHT^TM  lens brought clarity to low-light conditions.

IT’S ALL ABOUT THE VIEW