St. Croix Fishing Rods – Making the Best Rods on Earth®:
PARK FALLS, Wisc. – Pick up any St. Croix fishing rod and you’ll quickly realize it’s something special. Lightweight and balanced, perfectly aligned and beautifully finished, these rods just feel right in the hands. From the second you lay the grip across your palm and feel the insignificant weight balance across your fingertips – before you even cast them – they seem full of potential and uniquely crafted to provide advantages on the water.
Then you cast them. You see the accuracy; feel the lure transmit feedback to your hand throughout the retrieve; experience the intense immediacy of the strike; sense the smooth delivery of power during the hookset and the satisfying state of control throughout the fight. That’s when the advantages of a St. Croix rod become real.
But what is it that actually sets St. Croix rods apart from the competition? Some might point out the company has been handcrafting fishing rods in Park Falls, Wisconsin, USA for 72 years. Others may identify with ownership by the same family for the past 43 years. Long-time St. Croix anglers would undoubtedly also bring up the company’s passion for taking care of its customers. Most, however, would simply tell you it’s the rods themselves, noting their consistently great performance, super sensitivity, exceptional action, power and durability.
“When you get down to it, these rods really are special,” says Jason Brunner, Director of Operations at the St. Croix manufacturing facility in Park Falls, WI. “Sure, they look good and feel great, but there’s also a tremendous amount of science and pride built into every one. From selecting the finest materials and components, to special design considerations that allow each blank to shine at a specific task, and applying novel manufacturing technologies to further enhance performance, we’ll stop at nothing to build the sticks our customers, field reps and elite team of field testers tell us they need. It really is an involved process, but we’ve gained a lot of experience at it over the years, which is yet another reason our rods have such reliably high levels of performance.”
According to Brunner, St. Croix’s rod-building process begins with a commitment to seek out and use the most advanced materials on the planet to bring out the best qualities in every distinct model. It’s here that St. Croix flexes its engineering muscle by operating the most advanced R&D department in the industry. “Investing in emerging composite materials and innovating the latest manufacturing processes, we have created many of the industry’s biggest performance breakthroughs and continue to explore new ways to make fishing better,” Brunner says. “Lighter, stronger and more responsive rods all begin with these advancements.”
Consider the carbon that serves as the primary building block for their rod blanks. St. Croix currently has six from which to choose, and all are exclusive to the St. Croix label. The company’s SC carbon materials (SC stands for St. Croix), levels II through VI, each feature an increasing modulus (stiffness of the graphite fibers) and variable strain rate (how far carbon fibers stretch before failing), allowing St. Croix to fine-tune each rod to fully match exacting design specifications and pricing considerations.
St. Croix’s SCII Premium carbon material features mid-modulus graphite fiber with a higher strain rate than fibers commonly used by other rod manufacturers. An outstanding choice for anglers who appreciate high performance without the high cost, you’ll find these materials in the Triumph, Premier, Bass X, Eyecon, Panfish and Trout series, as well as some Mojo series rods.
SCIII Advanced carbon material features high-modulus, high-strain carbon fibers and is designed for serious anglers who demand performance and value. It’s used to produce sensitive, lightweight rods with great durability like those found in the Mojo Bass, Mojo Musky, Avid, and Avid X rod series.SCIV Exceptional carbon material steps up the St. Croix performance even more and is ideal for anglers who insist on fishing only with top-grade rods. This high-modulus, high-strain carbon material is used to craft Legend Surf and Legend Tournament Series Bass, Walleye, Musky and Inshore rods.
For the most performance-minded angler, SCV Extraordinary carbon is St. Croix’s finest blank material, producing the lightest, most sensitive and strongest rods in the St. Croix stable. SCV features high-modulus and high-strain carbon fibers with additional carbon-matte scrim. The material is employed in the Legend Elite and Legend X rod series, as well as the all-new Legend Xtreme and Legend Xtreme Inshore series. St, Croix’s final carbon material – SCVI Exotic – is too stiff to be used as a primary rod-building material, but the super-high modulus, high-strain carbon fiber is employed to complement other carbon materials – usually in a rod’s lower section – to provide additional power with minimal weight.
In addition to St. Croix’s carbon blank materials, the company also employs super-premium 100% linear S-glass in rods that require moderate actions or forgiving tips, such as those used in crankbait or trolling applications. This material is stronger and lighter than ordinary E-glass, and delivers the full benefits of linear fiberglass such as strength and forgiveness, plus elevated feedback, increased strength, action, reduced weight and heightened manufacturing quality as compared to other glass rods. This material is exemplified in Legend Glass, one of St. Croix’s most popular and innovative rod series, as well as Mojo Bass Glass, and blended with SCII carbon in Eyecon Trolling and Mojo Musky Trolling rods.
“All of our primary rod building materials are exclusive to St. Croix,” notes Brunner. “We work strategically with our suppliers and tell them exactly what we want. There may be some rod manufacturers out there using certain aspects of the same materials, but no one has them in the same combinations or configurations.”
Choosing materials with focus and using only the best is a great start, but St. Croix then refines them further using proprietary technologies developed through its suppliers, design team and manufacturing experts over the years. These technological breakthroughs increase performance and quantifiable factors like sensitivity, durability and strength across the company’s entire lineup.
“We have several high-tech technologies and manufacturing processes we can use or combine to bring out the best qualities in any rod blank we manufacture,” continues Brunner. “In fact, through the years, we’ve developed a program that can factor in many of our variables and give us a solid indication of how any rod we plan to design will perform over a variety of qualities before we even build it. We’ve learned and charted over the years exactly what it takes to make anything from an ultra-light to a medium or extra-heavy rod power. We can assign rod action specifics from extra-fast to slow, determine the exact weight of the rod, factor in the effects of specific individual components, increase the durability and adjust the price point appropriately, all before building our first samples. All this information is provided to the manufacturing team to take the guesswork out of the rod-building process. The result is that, from the very first protype of any new design, we are generally close enough to the desired performance that many projects only require a few small modifications to reach perfection.” The cutting-edge technologies employed at St. Croix are mostly know by their abbreviations, but each spent years in research and development before coming to fruition. Among the most important are IPC®, ART, FRS, and TET.
Developed exclusively by St. Croix, Integrated Poly Curve® (IPC®) tooling is used to eliminate all transitional points in the rod blank, resulting in smoother actions, increased strength and greater sensitivity in a rod that bends from tip to butt with a parabolic curve.
Advanced Reinforcing Technology™ (ART™) uses an exotic carbon fiber material that adds a magnitude (10X) of strength with virtually no increase in blank diameter or weight. It significantly improves the hoop strength of the blank by preventing it from deforming or “ovaling” under severe loads, such as a those experienced during a powerful hook set or when lifting a heavy fish. ART is also a critical part of St. Croix’s slim-profile ferrule design.
St. Croix’s FRS (Fortified Resin System) combines a fortified super resin with new computer-operated curing ovens that provide improved temperature and time management through all stages of the critical curing cycle. FRS prevents micro-buckling by keeping the carbon fibers in proper alignment. Blanks manufactured using this advanced manufacturing protocol consistently test 33% stronger than those built with standard resins and curing methods.
Taper Enhancement Technology (TET) is a process perfected by St. Croix that begins with precision-cut, curved blank patterns made possible by a state-of-the-art computerized pattern cutting machine. When combined with IPC-mandrels, these unique patterns create blanks with better actions and improved sensitivity. This pattern design and cutting technology is a dramatic departure from traditional straight-line patterns cut by hand.
St. Croix’s key to producing the ultimate fishing rod lies in combining its proprietary materials with its exclusive technologies. For example, teaming high-modulus high-strain SCIII carbon with IPC® technology creates a rod with exceptional strength, smooth power and increased sensitivity, such as those exceptional performers in the popular Avid Surf, Avid, Avid X and Mojo Bass series. Comparably, using SCIV in combination with IPC, ART and FRS elevates Legend Tournament series rods to a level of performance on par with their name.
Simply put, St. Croix sets itself apart from the competition with an R&D Department and manufacturing facilities that are the most advanced in the business. But in the end, everything still must be put together exactly right. For that, St. Croix relies on the prowess and dedication of its skilled and passionate manufacturing team… and a lot of lasers.
“We use lasers in almost every aspect of the manufacturing process these days to ensure all blanks are cut to the exact size and that our components are perfectly placed, spaced and aligned,” explains Brunner. “We even have lasers we use strictly for placing our labels. Adding them into the process is just another step that makes sense when you need your product to come out perfectly every single time.”
As you can see by now, there’s some serious science that goes into building the ideal fishing rod – at least those wearing the St. Croix name. Still, for all the great materials, components, manufacturing breakthroughs and technological wizardry, in the end nothing works unless the entire team is on board.
“We work hard to educate, inform and give our employees everything they need to succeed on a daily basis,” Brunner reports. “We’re all incredibly proud of the work we do, here, the superior product we turn out, and the way we go about our jobs every day. It’s the spirit and dedication of the entire St. Croix crew that, in the end, really separates our rods from all the others. It takes great materials, cutting edge technology and dedicated, happy people to make the Best Rods on Earth® for our passionate anglers, and we wouldn’t have it any other way.”
And that’s what truly sets St. Croix apart.
Top pros speak up on the topic of specialized bass rods:
Park Falls, WI – Whether bass fishing for fun or competition, matching the right rod to the technique or presentation du jour, helps anglers catch more fish. And while plenty of weekend anglers find success casting plastics, crankbaits, jerkbaits, spinnerbaits – you name it – on the same 7’ spinning rod, some heed the lessons of their childhood:
You’re gonna break the tip of that knife if you use it as a screwdriver!
Quit using that wrench as a hammer!
You remember, right? There were different versions, but the lesson always boiled down to using the proper tool for the job. Only problem is, to use the proper tool, one must have the proper tool.
In the realm of fishing, St. Croix Rod has owned the mission of providing all anglers with the best tools for the job for over 70 years. Solid support for this claim can be found in the company’s ever-expanding lineup of specialized bass rods. Check out what the pros have to say about a sampling of St. Croix models, purpose-built for increased success with some of today’s hottest bass presentations.
Available in both St. Croix’s Legend® Tournament Bass (LBC70MHMF) and Mojo Bass (MJC70MHMF) series, the 7’, medium-heavy power, moderate-fast action Sweeper is the go-to casting rod for spinnerbait enthusiasts everywhere, including BASS Elite angler, Derek Hudnall, FLW pro, Cody Hahner, and MLF’s Stephen Browning.
Available in both St. Croix’s Legend® Tournament Bass (LBC70MHMF) and Mojo Bass (MJC70MHMF) series, the 7’, medium-heavy power, moderate-fast action Sweeper is the go-to casting rod for spinnerbait enthusiasts everywhere, including BASS Elite angler, Derek Hudnall, FLW pro, Cody Hahner, and MLF’s Stephen Browning.
Available in both St. Croix’s Legend® Tournament Bass (LBC70MHMF) and Mojo Bass (MJC70MHMF) series, the 7’, medium-heavy power, moderate-fast action Sweeper is the go-to casting rod for spinnerbait enthusiasts everywhere, including BASS Elite angler, Derek Hudnall, FLW pro, Cody Hahner, and MLF’s Stephen Browning.
St. Croix Fishing Rods – Sweeper Spinnerbait Rod:
“Anglers often find themselves going through numerous rods to find one that has the correct balance, sensitivity and other characteristics for the presentation at hand,” says Hudnall. “For fishing spinnerbaits, St. Croix absolutely nailed it with this rod. To be successful with spinnerbaits, you need a rod that’s sensitive enough to feel your way through cover, soft enough to withstand slashing strikes, powerful enough to get hook penetration, and balanced to a point where accuracy is maximized. The Sweeper is that rod,” exclaims Hudnall, who typically rigs his Legend Tournament Bass Sweeper rod with 15-lb Seaugar fluorocarbon and either a 3/8- or 1/2-oz Colorado blade spinnerbait – especially early in the year through mid-summer.
“The Sweeper may be my favorite technique-specific rod in St. Croix’s vast lineup, and in addition to spinnerbaits, it performs incredibly with bladed jigs as well.”
Hahner agrees.
“The Sweeper Spinnerbait rod is one of St. Croix’s hidden gems. It’s an excellent open water spinnerbait rod, and my favorite tool for combing shallow flats for smallmouth,” he says. “Its 7-foot length is great for covering water, but what makes it special is its moderate-fast action. The slower action deters explosive smallmouth from spitting the hooks and puts more fish in my boat.”
As a resident of Wisconsin, Hahner has access to some exceptional smallmouth fisheries that are ideal for spinnerbait fishing at certain times of the year. “In the early fall, northern smallmouth move up with the bait and roam large, open flats,” he explains. “On those windy fall days, a spinnerbait burned just under the surface can elicit explosive bites. To get the speed I need, I pair the Mojo Bass Sweeper with a 7.1 gear-ratio reel spooled with 15-lb fluorocarbon. It’s the perfect burning combination, and the Sweeper’s sweet action handles those brutal strikes on a fast-moving bait with ease.”
Tournament pro, Stephen Browning, also sings the Sweeper’s praises. “It’s hands down the best spinnerbait rod I’ve ever put in my hands,” says the MLF angler, who also employs the Legend Tournament Bass Sweeper rod for light chatterbait duty. “It casts accurately and the parabolic action allows the fish to get my spinnerbait and load the rod for awesome hook ups. I keep two Sweepers rigged and ready on the deck year around.”
St. Croix Fishing Rods – Dock Sniper Rod:
The 7’, heavy power, fast action Dock Sniper is a casting rod designed and built to deliver the extreme accuracy necessary for skipping, pitching or casting almost any ½- ¾-ounce bait around the docks, as well as the requisite muscle to hoist bass away from the cables, pilings boat lifts and ladders that attracted them there in the first place. Available in both the Legend Tournament Bass (LBC70HF / retail $290) and the Mojo Bass (MJC70HF / retail $140) series, the Dock Sniper has become a favorite of bass anglers everywhere, including Hahner.
“Dock fishing is all about efficiency. How many docks I cover and how accurately I’m presenting my bait is critical to the amount of bites I’ll get,” says the young pro from Wisconsin, who pairs the Mojo Bass Dock Sniper with an 8.1 gear ratio reel and 17- to 20-lb fluorocarbon to quickly and accurately pick apart likely targets.
“The Dock Sniper is the best tool for job when pitching and skipping in tight quarters with deadly accuracy,” he says. “The rod’s soft tip allows me to slide baits in and under the smallest openings where the true dock monsters reside. And once I hook up, the Dock Sniper delivers heavy power to pull fish away from any trouble. When it comes to skipping and pitching, I’m confident I have the advantage over my competition with the Dock Sniper in my hand.”
St. Croix Fishing Rods – Rip-N-Chatter Rod and Target Cranker Rod:
It’s no secret that glass rods are popular options for fishing crankbaits and other reaction baits. The best glass rods offer that sweet and precise moderate action that cushions slashing strikes on a moving bait, while keeping the fish securely pinned. But some glass rods can be relatively heavy and lack sensitivity when compared to graphite. Too bad, because crankbait anglers need sensitivity in order to maintain contact with structure and cover and to ensure their chosen lure is fishing with exactly the desired motion.
New for 2020, St. Croix Mojo Bass Glass series rods now employ Integrated Poly Curve (IPC®) mandrel technology and design. That means their super premium, 100% linear S-glass blanks have gradual, consistent tapers and uniform wall thickness from tip to butt, resulting in incredibly smooth, strong, light and sensitive, moderate action glass rods. Best of all, all this technology and performance comes at an attractive Mojo Bass price point, starting at $140.
“Dock fishing is all about efficiency. How many docks I cover and how accurately I’m presenting my bait is critical to the amount of bites I’ll get,” says the young pro from Wisconsin, who pairs the Mojo Bass Dock Sniper with an 8.1 gear ratio reel and 17- to 20-lb fluorocarbon to quickly and accurately pick apart likely targets.
“The Dock Sniper is the best tool for job when pitching and skipping in tight quarters with deadly accuracy,” he says. “The rod’s soft tip allows me to slide baits in and under the smallest openings where the true dock monsters reside. And once I hook up, the Dock Sniper delivers heavy power to pull fish away from any trouble. When it comes to skipping and pitching, I’m confident I have the advantage over my competition with the Dock Sniper in my hand.”
St. Croix Fishing Rods – Rip-N-Chatter Rod and Target Cranker Rod:
It’s no secret that glass rods are popular options for fishing crankbaits and other reaction baits. The best glass rods offer that sweet and precise moderate action that cushions slashing strikes on a moving bait, while keeping the fish securely pinned. But some glass rods can be relatively heavy and lack sensitivity when compared to graphite. Too bad, because crankbait anglers need sensitivity in order to maintain contact with structure and cover and to ensure their chosen lure is fishing with exactly the desired motion.
New for 2020, St. Croix Mojo Bass Glass series rods now employ Integrated Poly Curve (IPC®) mandrel technology and design. That means their super premium, 100% linear S-glass blanks have gradual, consistent tapers and uniform wall thickness from tip to butt, resulting in incredibly smooth, strong, light and sensitive, moderate action glass rods. Best of all, all this technology and performance comes at an attractive Mojo Bass price point, starting at $140.
Voted “Best New Freshwater Rod” at ICAST 2019, St. Croix’s 7’2”, heavy power, moderate action Mojo Bass Glass Rip-N-Chatter (MGC72HM) casting rod is purpose engineered for shaking rattlebaits and slicing chatterbaits through the salad, and happens to be a favorite of MLF angler, Jesse Wiggins.
“The new 7’2” Mojo Bass Glass Rip-N-Chatter rod is ideal for throwing everything from chatterbaits to bigger crankbaits,” says Wiggins. “Its 100% linear S-glass blank with IPC® gives it awesome sensitivity for maintaining the right amount of contact with cover, and its heavy power allows me to rip the chatterbait through that cover when I need to, which often triggers strikes.”
Wiggins’ other favorite Mojo Bass Glass model is 6’10”, medium power, moderate action (MGC610MM) Target Cranker.
“This is the rod I throw square bills and other shallow diving cranks with whenever I’m fishing to laydowns, boulders, stumps or other specific targets,” says Wiggins. “A lot of time those targets are also close to the bank, which means you’ve really got to be accurate. The 6’10” Target Cranker allows for the kind of precision casting it takes to maximize opportunities in those cases, and when a bass slashes my moving bait, I know she’s going to stay pinned up.
“One thing I love about St. Croix is how well they cover the bases for any angler, even on price, and these Mojo Bass and Mojo Bass Glass rods are a great example,” says Wiggins. “With the entire Mojo Bass series, anglers are getting great performance and well-designed rods for a really good price. You can’t beat that!”
St. Croix Fishing Rods – Final Thoughts:
Wherever you’re at in the bass-fishing spectrum, having optimized rods designed for the ways you fish will increase your angling success. Don’t use a wrench as a hammer. From putting your cast where you want it, to hooking up, to winning the battle… St. Croix makes the right tools for any presentation and helps anglers bring more bass to hand.
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