Rebel Lures

As there are so many manufacturers both large and small independents, no one store can stock all of a company’s line-up.

With that being said, we have the broadest selection of lures in the region and take pride in keeping up to date with the newest and most innovative that the industry has to offer.

Whether your looking for that hard to find colour or size for fresh, and or saltwater, please contact us here for current inventory and or ordering details.

See here for Rebel Lures’ complete product line-up and then Contact Us for ordering details.

ABOUT REBEL LURES:

1960S

It is hard to believe that over 50 years ago Fort Smith, Arkansas resident George Perrin saw the potential of plastic fishing lures and created the first Floating Minnow. Perrin had grown frustrated with the wooden minnow lures on the market. They were inconsistent, dove to different depths and ran to the left or right, and with use they took on water, which killed the action. He reasoned that he could make a better one out of plastic. He was right; unlike the wooden lures of the day, every one of his Minnows ran true right out the package, dove to the right depth and was tough enough to handle giant fish. Perrin established Rebel, named after the mascot of the high school his daughter attended.

That original lure, the Rebel F10 Minnow, is still catching fish half a century later.

1970S

It wasn’t long before anglers everywhere began asking for other sizes and styles; models that would sink, or run deep, topwater poppers, and later, new shapes and crankbait designs.

A host of Rebel Lures have become fishing legends; lures like the Broken Back (jointed) Minnow, the Pop-R, Wee-R, the Critter Series and the Rebel Crawfish crankbaits.

The Rebel Pop-R P-60 is likely the most storied lure in modern history. It began with a quiet run in 1976 in a line full of similar Rebel ‘Poppers’, and disappeared a few years later with only a handful of anglers even taking notice. The Pop-R was officially dropped from the Rebel product line in 1978.

Joe Hughes is a longtime fishing industry insider who now spends his time fishing Arkansas’ Lake Ouachita. As Rebel’s Public Relations Manager from the early 1970s to early ‘90s, he was in the meeting when the Pop-R was shown the door.

“By 1978 the company had just made the transition to computers, which seems to reduce products to simple lines on a screen,” he said. “(At the meeting) the Pop-R was on the hit list. I knew what was happening with bait in Texas, on Lake Mead and elsewhere and I couldn’t believe it, and said, ”This is one of the best topwaters out there,” and walked out of the meeting. “I knew it would be back.”

Back in the early 1970s most tackle boxes were pretty utilitarian. Many were still metal (although plastic – or ‘space age polymer’ was growing in popularity). If you are a bass angler from that era, you may already know one of the advantages of Rebel boxes. You’ve seen the melted impressions of plastic worms left on the plastic of inferior boxes, and peeled the mess apart. Put your worms in a Rebel tackle box, though, and they were just fine.

Of course, times change and the competition caught up to Rebel and by the late 1980s the company exited the tackle box market. But Rebel Lures had again revolutionized bass fishing.